Trigger Point

It's down to the wire...

Brief

Create an immersive escape experience that puts audiences inside the high-stakes drama of Trigger Point Series 2 to elicit ‘heart in mouth’ moments that they won’t be able to stop talking about.

Idea

An adrenaline-fueled, 1-on-1 escape experience to save an EXPO from a ticking-time bomb. Stars of the show and content creators were thrust into the middle of an active crime scene (rigged with hidden cameras) and immediately had to defuse a hyper-realistic device against the clock. Once out of the danger zone, creators compared their completion times on a digital scoreboard and were handed an edit of their entire experience which had been live-vision mixed. The experience generated publicity, dynamically shot and immediately-edited social content and got people talking about how Trigger Point Series 2 will have you hanging on the edge of your seat.

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5

Trigger Point cast members

12

Content Creators

2M

social reach

1M

impressions in the first week

WORKING WITH EXPERTS

To straddle the line between entertainment and gritty reality, we worked with bomb disposal expert Joel Snarr to ensure everything was based on real-life expertise. From real triggers and bomb design to set-ups and decoys, the research made for a really exciting, tactile ten minutes.

Talk to us about creating your own brand experience.
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Chat to us

Drop us a line if you're looking to collaborate or find out more.

Alternatively, you can email us directly
knock-knock@swampexperience.com

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