Community focussed, small-business targeted but big mouthed and visible, Reel Manchester allowed local business the chance to win a whopping £30,000 of free media around their beloved city as well as a professionally shot brand film. Guerilla activities, billboards and touring branded bicycles stoked interest, and from hundreds of entries, three big winners became Manchester famous.
5.5M+
total reach
8
weeks exposure
3
winning businesses
Reel Manchester challenged us to find a way to talk to hyper local communities, and to establish an authentic relationship between brand and neighbourhood. By researching the areas, businesses and people we were talking to, we were able to develop highy personalised and very effective advertising, ensuing that take up within these communities was maximised.
We love to chat. Drop us an email, give us a call or drop by our studio in East London.
+44 20 4574 2246
knock-knock@swampexperience.com
4 Crown Works, Temple Street, London E2 6QQ
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