Pinvision 2024

A new era of performance

Brief

Make the conventional B2B event format ‘un-boring’ and introduce audiences to Pinterest’s new era of performance.

Idea

To bring Pinterest to life, we created Pinvision 2024; a B2B event, popping up in London and Toronto, that invited hundreds of curious advertisers and agencies through an immersive tour of the inner workings of Pinterest and its new era of performance. The tour, consisting of five captivating rooms, illustrated the seamless connection between Pinners and products. Starting at reception, guests moved through; The Discovery Den - a gameshow-style space demonstrating the effortless connection between Pinners and products. The Pin Boardroom - a holographic representation of a Gen Z Pinterest user who guided guests through his personal journey on Pinterest, showcasing how users discover and make decisions about products. The Mind - a serene space where we brought the power of Pinterest to life with a flower and light installation. Here guests learned about Pinterest's mission to cultivate a more inspired and responsive internet. The Pin Emporium - a boutique store highlighting three current Pinterest trends that guests could browse, scan and shop. The Break-out Bar - a communal space where Pinterest trend-themed drinks and snacks were served.

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2

Countries

12

Immersive Spaces

4

Actors

600+

Guests

Disrupting B2B events

B2B events can be, let’s face it, quite dull. Pinterest is passionate about delivering its business information in ways that are as creative and inspiring as its platform. That’s why SWAMP's expertise in putting an original and effective spin on traditional events was perfect for Pinvision 2024. We delivered a wealth of advertising information through a clear and exciting narrative, disrupting expectations and breaking preconceived notions of the conventional B2B event format.

Talk to us about spicing up your B2B events.
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Chat to us

Drop us a line if you're looking to collaborate or find out more.

Alternatively, you can email us directly
knock-knock@swampexperience.com

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