Dare to Try

Dare to Try


Knorr wanted to reach an audience of over 20 million GenZ around World Eat For Good Day with a message around planet-positive eating.


Dare To Try was a 45 minute 'physical challenge' game show experience, laid on for 11 global content creators. After eating their bug-origami invitation, they were flown to the Mexican jungle where they encountered The Dare Duo who laid on a series of short-form, high-impact challenges - designed to highlight some harsh truths about the current food industry - but also how we can make positive change. The gang then prepared a meal using a special new ingredient (insects!) before sharing their dishes at a communal feast on the beach.

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Cannes Lions
Global Influencer Marketing Awards


TikTok views






pieces of authentic content

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