Let's Play
When chatting ad funnels, we need audiences to lock in, not switch off. So we gamified the info, turning a traditional conference into an immersive, TikTok themed version of Supermarket Sweep. Shoppers searched the shelves for TikTok ad products, scanning barcodes and ticking them off their shopping lists. All the intel they needed was integrated into the design of the packaging. A treasure hunt for key information.
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