Horizon Festival

Japan Arrives

Forza Horizon 6 was thundering into town by way of Japan, and gamers, petrolheads and content creators were summoned to a real life Japanese car meet in order to play the game and experience the world of the sixth installation of the epic racing game. Audiences revelled in gaming stations, Japanese food and drink, a live DJ and even a bizarre Japanese driving test complete with some very unexpected distractions. Combined it offered more shareable moments than you could shake a gear stick at.

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12.5M

Impressions

16.4M

Views

418K

Engagements

You Think You Can Drive?

Amongst the Japanese food and drink, the gaming stations, supercars and superfans was an arcade style Japanese driving test. Content creators joined a Japanese driving instructor in a small car, and tackled an obstacle course full of living blockades brought to life from the game. This aspect of bringing the game to life delivered true social heft.

What could we do together?

Let's find out
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