Enter Net Zero
Brief
Bring a white paper to life, outlinging Deloitte's informed insights about reaching carbon neutrality to a C-Suite audience of business leaders. Deloitte wanted to allow them to have their own 'lightbulb moment' on climate - understanding their own impacts and inspiring them to take action within their businesses to be a contributing player in reaching a net zero future.
Idea
"Enter Net Zero existed in two phases. The inital experience was purely digital and allowed audiences to access 'a desktop from the future' where they would spend a day in the life of an investor in the net zero future. By interacting with responsive email exchanges, radio news reports, business pitches, food orders and independent research, participants would need to evaluate their options before comitting their funds into a host of heavily reserarched but ficitional businesses. Following the success of the first round, the online experience was adapted into a live, group-focussed immersive experience which toured seven sites throughout the UK. This time live performers and a responsive AI PA accompanied groups of players who were encouraged to dig deep into discussion over each step of the choice-based experience"
