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Engage commuters on the go by giving them an easy-to-access slice of delicious pizza? Semplice! SWAMP constructed a Florentine-inspired serving hatch in the heart of Shoreditch. Seen: Pizza, authentic design, hot pizza and fun interaction. Hidden: Kitchens, staff, health and safety, logistics, build, production and management.
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“This fun and playful activation perfectly captures the authentic Italian quality message and importantly gets the pizza into the hands of the public in a unique and memorable way”
Mel Matson, Co-op
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Leading London foodie influencer TopJaw interviewed lucky pizza fans about the experience. The generated content from this was rolled out across the brand’s and influencer’s social channels. Mel Matson, Director of Customer Proposition and Comms at Co-op, said: “Driving fame through social content creation was a key focus for the campaign to launch our new Irresistible pizzas. This fun and playful activation perfectly captures the authentic Italian quality message and importantly gets the pizza into the hands of the public in a unique and memorable way.”
We love to chat. Drop us an email, give us a call or drop by our studio in East London.
+44 20 4574 2246
knock-knock@swampexperience.com
4 Crown Works, Temple Street, London E2 6QQ
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If you are a performer, please email your CV to knock-knock-knock@swampexperience.com